Spokespeople for Imperial Brands and British American Tobacco said their products were compliant and on the market before August 2016. Kandypens, Myle and VGOD did not respond to requests for comment. Imperial Brands announced its myblu brand of e-cigarettes in a February 2018 press release. Vaping distributor VGOD posted on its website in May that it was “an honor to finally introduce the STIG,” referencing its Stig Pods, a disposable three-pack of high-nicotine devices.īritish American Tobacco chief executive Nicandro Durante said on a July 2018 earnings call that the company would be launching its higher-nicotine Vuse Alto product in the United States the following month. Kandypens touted its new Rubi vaping device last October - more than 14 months after the August 2016 cutoff - with an Instagram post saying it had been “working hard over here for the last 12 months” on the product. The companies that started marketing new devices after the deadline include startup firms such as Kandypens, Myle Vapor and VGOD, as well as large multinational tobacco companies including British American Tobacco Plc and Imperial Brands Plc. The FDA set the August 2016 deadline to rein in the fast-growing industry but allowed sales of Juul and other older devices to continue without regulatory approval until 2022. In a statement to Reuters, the agency said it was investigating whether certain brands are being improperly sold without FDA approval and that it “plans to take additional action on this front very soon.” The agency said it would focus on products with high-nicotine concentrations and flavours appearing to target young people, and take “swift action wherever appropriate.” But the warning came after companies introduced a slew of new Juul copycats following the August 2016 deadline with no regulatory consequences. The FDA earlier this month threatened to ban Juul and four other leading vaping products unless their makers take steps to prevent use by minors. Start-ups and major tobacco firms have launched more than a dozen new high-nicotine devices with Juul-like designs since the FDA imposed the deadline, according to a Reuters review of the companies’ online advertisements, social media posts and public statements.
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